Blog
Real-world insights, stories, and lessons on what works, what flops, and everything in between. All things software, AI, web design, and automation for business owners.
How Much Does a Website Redesign Cost? (And the Bigger Cost Nobody Mentions)
A redesign runs $1,500 to $12,000 depending on who builds it. But the price tag is the small cost. Here is the bigger one nobody quoting you ever mentions.
Otis BurgosSpeed to Lead: The Harvard Study That Explains Why You're Losing Deals
A Harvard study timed how fast businesses answer new leads. Five minutes wins, forty-seven hours loses. Here is how to be the one who answers first.
Otis BurgosMissed Call Text Back: Stop Losing Customers While You Work
The phone rings while your hands are full, and by the time you call back they already booked the next guy. Here is the one automatic text that fixes it.
Otis BurgosWhat a Small Business Website Should Actually Do
Somebody told you that you need a website, so you got one, and now it just sits there. Here are the five jobs a site should actually do to bring you calls.
Otis BurgosYour Google Business Profile Beats a Fancy Website for Local Customers
When someone searches "near me," your Google listing gets the call before they ever see your website. Here is why to fix the free thing first.
Otis BurgosYour Website Looks Fine. So Why Isn't It Getting You Calls?
Your site looks good but the phone isn't ringing. Here are the four places local business websites lose leads, and how to spot them yourself.
Otis Burgos